If you currently run a consulting business and would like to drive new customers to your business, you’ve come to the right place. As listed below is an incredible marketing guide which has been designed specifically for consultants. That will help you obtain new customers and to increase your profits.
Plan to speak at industry events:
One way that you can attract new clients and interest is to book yourself in to speak at industry events. As if you plan your presentations well and are able to show potential clients how your business can benefit them, they will be likely to be open to signing a contract with your business. As an added benefit, the more often you speak at events, the more familiar you’ll become in the industry and the more comfortable strangers who hear your talks will become, with your business.
Aim to attract glowing online reviews:
No matter what type of consultant you are, if you want to attract new business, in order to increase your profits, it’s essential to ensure that your growing business successfully attracts plenty of glowing online reviews. One way to motivate previous satisfied customers to take the time to leave an online review for your consulting firm is to give them a percentage discount off their next service, if they agree to leave a positive review about your business on an independent review site such as Yelp, Google or Trust Pilot.
Create a Facebook page for your business:
While it’s not necessary to have an Instagram or Twitter page for a consulting business, it is a great idea to set up a Facebook page for your business, if you haven’t set one up yet. As many individuals will look for business pages on Facebook before deciding whether or not they’d like to purchase services such as consulting services from a company that they are unfamiliar about but interested in learning more about.
Launch an email newsletter:
If you can get potential clients to put their name down to receive regular email updates and newsletters, you’ll have a captive audience to promote your consulting business to. Just remember to give individuals an incentive to sign up for your business’ newsletter, such as exclusive deals that they won’t find on your business’ website. As its human nature to try and seek out deals and discounts and most individuals will be willing to sign up to your email newsletter, if it means that they’ll be able to save money.
Consider paying for online ads:
Another way to drive traffic to your website is to pay for targeted ads such as Facebook ads and Google Ads. Both of which offer great value for money and will ensure that your ads are seen by members of your business’ preferred audience.
So if business could be better and you’d love for your consulting business to grow from strength to strength, it’s well worth using the handy marketing tips that have been listed above, in order to promote your consulting business.